Howard Baldauf, son of the company founder, standing beside his company's Ford truck, painted undoubtedly in the red-and-white Purina trademark checkerboard pattern.
Caspar Baldauf in the feed and grocery store he opened in 1915 at 2120 Genesee Street. His son Howard later changed the name to H. Baldauf and Son. His son, Harold, later took over the business after Howard retired in 1962. Harold retired in 1985 and provided originals of these photos.